This sandwich was created by chefs as a part of the ‘Let’s Bee Kind’ campaign. De Bijenkorf launched this seasonal campaign to create awareness around the subject of endangered bees.
The ingredients used to create the sandwich all exist only due to the bee and the pollination process. During the campaign the sandwich was sold in all of the 7 Bijenkorf restaurants.
The idea to create this sandwich as a part of the campaign, came from me. Carfried Verwaayen and I created this image to emphasize the importance of the ingredients. The image was used in and around the restaurants.